How many toy cities are there in China? Revealing the main toy industry gathering places in China
In recent years, China's toy industry has developed vigorously, forming a number of industrial clusters with toy production and sales as the core, known as "toy cities". These regions not only provide a wide range of toy products for the domestic market, but also sell them overseas, becoming an important part of the global toy supply chain. This article will take stock of China's major toy cities and provide detailed data analysis.
1. Distribution of major toy cities in China

According to industry research and public data, China currently has many cities and regions famous for their toy industry, mainly concentrated in coastal provinces such as Guangdong, Zhejiang, and Jiangsu. The following is the distribution of core toy cities:
| city/region | Main industrial characteristics | Annual output value (estimate) |
|---|---|---|
| Chenghai District, Shantou, Guangdong | Plastic toys, animation derivatives | Over 50 billion yuan |
| Yunhe County, Zhejiang | wooden toys | About 8 billion yuan |
| Yangzhou, Jiangsu | stuffed toys | Over 6 billion yuan |
| Dongguan, Guangdong | Electronic toys, high-end manufacturing | Over 30 billion yuan |
| Qingdao, Shandong | Educational toys, export processing | About 5 billion yuan |
2. Analysis of characteristics of each toy city
1. Chenghai District, Shantou, Guangdong
Chenghai is known as the "Toy Capital of China" and has a complete industrial chain and many well-known brands, such as Aofei Entertainment. The main products here are plastic toys and animation IP derivatives, and the products are exported to the world.
2. Yunhe County, Zhejiang
Yunhe is the largest wooden toy production base in China. It focuses on environmental protection and creative design, and its products are favored by European and American markets.
3. Yangzhou, Jiangsu
Yangzhou is famous for its plush toys and has a long processing history. It is an important supplier of plush toys to the world.
4. Dongguan, Guangdong
Relying on its advantages in electronics manufacturing, Dongguan focuses on high-tech toys and smart toys, and is an important OEM base for domestic and foreign brands.
5. Qingdao, Shandong
Qingdao mainly focuses on educational toys and export processing. The products are both educational and interesting and are mainly targeted at the Japanese and Korean markets.
3. Future trends of toy industry
With consumption upgrading and technological advancement, China's toy industry is developing in the direction of intelligence, IP and green. Here are possible future trends:
| trend direction | Specific performance |
|---|---|
| Intelligent | High-tech products such as AR/VR toys and programmed robots are growing rapidly |
| IP | Animation, film and television IP licensed toys have become a hot spot in the market |
| Greening | Environmentally friendly materials and sustainable production models attract attention |
4. Summary
China currently has at least five large-scale toy industry clusters, covering various types such as plastic, wood, plush, and electronics. These "toy cities" not only promote local economic development, but also provide global consumers with diversified product choices. In the future, with industrial upgrading, the international competitiveness of China Toy City will be further enhanced.
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