What to wear at the beginning of winter? A guide to the most popular outfits on the Internet in the past 10 days
With the arrival of the Beginning of Winter, the temperature gradually drops, and how to wear clothes that are both warm and fashionable has become a hot topic. The following is a guide to dressing for the beginning of winter based on hot search data from the entire Internet in the past 10 days. From fashion trends to practical items, it will help you easily cope with the cold winter.
1. Top 5 popular dressing topics on the Internet in the past 10 days
| Ranking | Topic keywords | Hot search index | core content |
|---|---|---|---|
| 1 | New ways to wear down jackets | 280 million | The combination of short down jacket + high-waisted pants is going viral |
| 2 | Maillard color | 160 million | Brown tone layering becomes the mainstream color in winter |
| 3 | heating underwear | 120 million | Search volume for technical fabric thermal underwear increased by 300% |
| 4 | Snow boots become fashionable | 98 million | Sales of designer’s co-branded snow boots double |
| 5 | scarf styling | 75 million | The multi-layer tying tutorial video has been viewed over 100 million times |
2. List of must-have items for the beginning of winter
| Category | Popular styles | Material recommendation | Matching suggestions |
|---|---|---|---|
| coat | Quilted down jacket, wool coat | Goose down filling content ≥90% | Wearing a knitted suit inside makes you look slimmer |
| inner wear | Turtleneck sweater, polar fleece sweatshirt | Merino wool | Choose a color one shade darker than your coat |
| trousers | Velvet straight pants, corduroy trousers | Contains more than 60% cotton | The same color as the boots to extend the leg length |
| shoes | Waterproof Martin boots, snow boots | Anti-slip rubber sole | Pair with piles of socks for extra warmth |
| accessories | Cashmere scarf, leather gloves | Cashmere content ≥30% | Matches the same color as the bag |
3. Wearing options for different temperature scenes
According to data from the China Meteorological Administration, there are significant temperature differences across regions during the Beginning of Winter. We have compiled three typical temperature scenarios for you:
| temperature range | North (-5℃~5℃) | Central area (5℃~15℃) | South (15℃~20℃) |
|---|---|---|---|
| Core items | Long down jacket + heating underwear | Wool coat + turtleneck sweater | Polar fleece jacket + knitted skirt |
| Number of stacking layers | 3-4 floors | 2-3 floors | 1-2 floors |
| Key accessories | Ear muffs + thickened gloves | Cashmere scarf+boots | Silk scarf + loafers |
| Hot search collocation | Bread suit + shark pants | Horn button coat + pleated skirt | Knitted cardigan + straight pants |
4. Dressing demonstrations by celebrities
From the popular content on Weibo, Xiaohongshu and other platforms, we found that the following celebrity outfits received the highest number of likes:
| Represent the star | Iconic items | Key points for matching | Difficulty of imitation |
|---|---|---|---|
| Yang Mi | oversize down jacket | How to wear the missing lower body | ★★★ |
| Bai Jingting | Work style cotton coat | Stacking the same color | ★★ |
| Zhao Lusi | plush jacket | Sweet color scheme | ★ |
5. Three major trends in outfits for the Beginning of Winter 2023
1.Functional wind to keep warm: The search volume for design elements such as waterproof fabrics and removable linings increased by 45% year-on-year.
2.Retro layering: The video tutorial on how to wear a vest + shirt + turtleneck in a sandwich has over one million collections.
3.Intelligent temperature control: Sales of new technology products such as self-heating scarves and constant-temperature insoles increased by 200% month-on-month.
Warm reminder: After the beginning of winter, you should pay attention to the "three warms" principle - warm your back, warm your belly, and warm your feet. It is recommended to give priority to breathability when choosing clothes to avoid catching cold after sweating. Remember to adjust your attire flexibly according to the actual temperature of the day. Health is as important as fashion!
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