Why can’t the palace’s schemes get through? ——Looking at modern people’s “Palace Fighting Fatigue” from hot searches across the internet
In the past 10 days, the hot search lists on social media and news platforms have been dominated by entertainment gossip, social events and technology topics. However, an interesting phenomenon is that the once popular "palace scheming" content has gradually faded out of the mainstream. Whether it is movies, TV series, games or online novels, the popularity of the palace battle theme has dropped significantly. This article will analyze the reasons behind this phenomenon through structured data.
1. Top 5 hot topics on the Internet in the past 10 days (data source: Weibo, Baidu, Douyin)
| Ranking | topic type | Specific content | heat index |
|---|---|---|---|
| 1 | science and technology | AI large model application explosion | 980 million |
| 2 | society | Heavy rain disaster relief in a certain place | 720 million |
| 3 | entertainment | Top star concert accident | 650 million |
| 4 | physical education | World Cup qualifying controversy | 510 million |
| 5 | Life | The trend of “reverse consumption” among young people | 430 million |
2. Comparison of data decline on palace themes
| time period | Number of views of palace fighting dramas | Reading volume of Gong Dou novels | Palace fighting game downloads |
|---|---|---|---|
| Same period in 2021 | 1.27 billion | 320 million | 8.9 million |
| Same period in 2023 | 230 million | 80 million | 2.1 million |
| year-on-year decrease | 81.9% | 75% | 76.4% |
3. Why is “court scheming” no longer popular?
1.Realistic pressure shifts focus
During the economic downturn, young people pay more attention to practical issues such as employment and housing prices. A survey shows that 67% of people aged 18-35 believe that "the plot of palace fighting is inconsistent with actual needs."
2.value iteration
Generation Z prefers direct communication. Data from a social platform shows that the number of views on topics related to “rejecting internal friction” reached 2.3 billion, which is 4.6 times that of the topic “workplace scheming”.
3.Content regulation tightens
Since 2022, the State Administration of Radio, Film and Television has put forward requirements such as "eliminating fake historical views and fighting extravagance" on Gongdou dramas, and many dramas to be broadcast have been stopped for rectification.
4.Substitutes emerge
New forms such as short plays and interactive games seize users’ time. A report from a short video platform pointed out that the proportion of palace fighting themes in micro-short dramas has dropped from 32% to 9%.
4. User interest migration path (2023 sample survey)
| original point of interest | Now turning to the field | migration ratio |
|---|---|---|
| Palace battle drama | Realistic themes | 58% |
| Gongdou Novel | Science Fiction/Suspense Novels | 63% |
| Palace fighting game | open world game | 72% |
5. Forecast of future trends
1.Cross-border integration attempts: Some producers have begun to experiment with mixed themes such as "Palace Fighting + Science Fiction". For example, the trial episode of "The Legend of AI Concubine" has been viewed 18 million times.
2.Cultural deconstruction and creation: Young creators use emoticons, ghost videos and other forms to deconstruct palace fighting routines. The number of related second-generation videos on Station B increased by 140% year-on-year.
3.Educational function development: A museum launched a "Real Harem Life Exhibition", using evidence from cultural relics to break the myth, and the number of visitors exceeded expectations by 300%.
Conclusion: When "my palace" and "concubines" give way to "big models" and "reverse consumption", it reflects not only aesthetic changes, but also the collective shift in social mentality. Perhaps as a netizen said: "Instead of thinking about how to drug the imperial concubine, it is better to think about how to give the boss a raise."
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