What grade is the famous general’s shoes?

What grade is the famous general’s shoes?

In recent years, celebrity shoes, as an emerging brand in the domestic sports shoe market, have attracted much attention from consumers. Its positioning, price, design style, etc. have become hot topics of discussion. This article will analyze the grade positioning of celebrity shoes from the perspectives of brand background, product grade, market feedback, etc., combined with hot discussions in the past 10 days on the Internet.

1. Brand background and market positioning

Celebrity Shoes was founded in 2018, focusing on cost-effective sports shoes. Its target users are young people aged 18-35. The brand takes "national fashion design + technological performance" as its selling point and has rapidly risen through celebrity endorsements and social media marketing in recent years.

2. Product grade analysis

From the product matrix point of view, celebrity shoes are mainly divided into three series:

3. Consumer evaluation data

Based on the discussion on social media and e-commerce platforms in the past 10 days, we have compiled the main comments from consumers on celebrity shoes:

4. Horizontal comparison with competing products

Through comparative analysis, the market grade of celebrity shoes can be more clearly positioned:

5. Expert opinions and industry evaluation

Sports shoe industry analyst Wang Ming believes: "Celebrity shoes are currently in the third echelon of domestic sports brands, at a similar level to brands such as Jordan and 361 Degrees. Its advantage lies in its precise youth positioning, but it still needs to accumulate technology research and development and brand influence."

Fashion blogger "Shoe Circle Lao Zhang" mentioned in a recent video: "The design level of celebrity shoes exceeds its price range, especially the joint series is not inferior to the first-line brands, but there is still room for improvement in detail workmanship and material selection."

6. Purchase suggestions

Taken together, Mingjiang shoes are mid-range sports brands and are suitable for the following groups of people:

1. Consumers with a budget between 300-600 yuan

2. Young users who pursue personalized design

3. Sports enthusiasts who have a preference for national fashion styles

4. Daily wearing needs of non-professional athletes

For consumers who are pursuing top sports performance or brand value, it is recommended to consider higher-end international brands.

7. Future development trends

According to industry forecasts, celebrity shoes are expected to achieve the following breakthroughs in the next three years:

1. The price band will reach the 1,000 yuan range

2. Sign up with higher-level spokespersons

3. Develop professional basketball shoe series

4. Expand overseas markets

With the development of the brand, the market grade of celebrity shoes is expected to further improve, narrowing the gap with leading domestic brands.