What trendy brands should I buy in Japan? The latest popular list and buying guide in 2024
Japan has always been one of the birthplaces of fashion culture, attracting countless fashion enthusiasts to shop every year. Whether it’s classic brands or emerging designs, Japan can satisfy your shopping desires. The following is a list of must-buy fashion brands in Japan that have been hotly discussed on the Internet recently, as well as a purchasing guide to help you plan your trip easily.
1. Top 10 popular Japanese fashion brands in 2024
| Ranking | brand name | Popular items | Average price (yen) | Recommended place to buy |
|---|---|---|---|---|
| 1 | A Bathing Ape (BAPE) | Shark hoodie, camouflage T-shirt | 20,000-50,000 | Tokyo Harajuku Store |
| 2 | Comme des Garçons | PLAY series heart-shaped T-shirt | 8,000-15,000 | Tokyo Ginza flagship store |
| 3 | UNDERCOVER | deconstruction jacket | 30,000-80,000 | Osaka Orange Street |
| 4 | NEIGHBORHOOD | Motorcycle jacket, overalls | 25,000-60,000 | Shibuya, Tokyo |
| 5 | WTAPS | military style shirt | 15,000-40,000 | Tokyo Nakameguro |
| 6 | Sacai | patchwork design dress | 50,000-120,000 | Kyoto Fujii Daimaru Department Store |
| 7 | Visvim | handmade leather boots | 80,000-200,000 | Fukuoka Tenjin |
| 8 | Human Made | retro logo sweatshirt | 12,000-30,000 | Tokyo Omotesando |
| 9 | Ambush | Exaggerated accessories | 10,000-50,000 | Daikanyama, Tokyo |
| 10 | Kapital | Ethnic style embroidered jacket | 40,000-100,000 | Tokyo Minami Aoyama |
2. Prime areas for purchasing Japanese trendy brands
1.Harajuku, Tokyo: Gathering street brands such as BAPE and Supreme, Takeshita Street is suitable for shopping for affordable trendy items.
2.Shibuya, Tokyo: Home to the NEIGHBORHOOD flagship store, there are many designer brand collection stores in the PARCO mall.
3.Osaka Orange Street: Kansai’s trendy mecca, home to local brands and boutiques.
4.Kyoto New Style Museum: A complex shopping space that has emerged in recent years, focusing on Japanese simple style.
3. New trends in 2024: These niche brands are becoming popular
| emerging brands | Style features | Celebrities bring goods |
|---|---|---|
| Namesake | Basketball sports aesthetics | Hiroshi Fujiwara, Travis Scott |
| Doublet | surreal street style | Kimura Takuya's daughter Kōki |
| Yuthanan | Silhouette tailoring | Korean idols collectively wear |
4. Tips for saving money
1. Pay attention to Japan’s discount season: January and July are traditional discount seasons, and some trendy brands will participate.
2. Visit second-hand stores:Rinkan,KindalChain second-hand stores can often find 90% new items.
3. Apply for tax exemption: Tax refund is available for purchases over 5,000 yen. Remember to bring your passport.
5. Things to note
• Some limited editions need to be purchased by lottery, it is recommended to register on the official website in advance
• Japanese sizes run small, best to try on
• Popular items may be subject to purchase restrictions, so if you shop together, you need to check out separately.
With this information in hand, your Japanese fashion brand shopping trip will be sure to be a fruitful one! Remember to leave enough luggage space as these unique designs are definitely worth taking home.
check the details
check the details
en
