How about selling sour plum soup? Hot topics and market analysis on the entire network in the past 10 days
Recently, as the high temperature continues in summer, heat-relieving drinks have become a hot consumption topic. Sour plum soup, as a traditional summer drink, has once again appeared on the hot search list on social platforms. This article combines the data of the entire network in the past 10 days to analyze the business opportunities of sour plum soup for you from the perspectives of market trends, consumer preferences, competitive product analysis, etc.
1. Network-wide popularity data statistics (last 10 days)
| Platform | Amount of related topics | search growth rate | Popular keywords |
|---|---|---|---|
| 128,000 items | +68% | Homemade sour plum soup, ancient recipe | |
| Douyin | 320 million views | +145% | Teaching stall setting, iced sour plum soup |
| little red book | 46,000 notes | +89% | Low sugar version, healthy combination |
| Baidu Index | Average daily search volume: 12,000 | +52% | Franchise agent, wholesale channel |
2. Portrait of consumer needs
According to e-commerce platform data:
3. Comparison of competing product business models
| Type | Represent the brand | average price | Daily sales | Features |
|---|---|---|---|---|
| chain store | The plum blossoms are finished | 18-28 yuan | 200+cups/store | Refillable cups and topping services are available |
| mobile stall | sole proprietor | 8-15 yuan | 80-150 cups | Ready-to-sell, flexible location |
| prepackaged | Xinyuanzhai | 5-10 yuan/bottle | E-commerce platform monthly sales of 100,000+ | Portable, long shelf life |
4. Cost and profit analysis (taking mobile stalls as an example)
| Project | Cost | Remarks |
|---|---|---|
| Raw material cost | 1.2-1.8 yuan/cup | Black plum, hawthorn, tangerine peel, etc. |
| packaging cost | 0.5-1 yuan/cup | Cup lid + straw + sticker |
| Equipment investment | About 800 yuan | Insulated buckets, carts, etc. |
| average daily profit | 300-600 yuan | Price: 12 yuan/cup |
5. Business suggestions
1.Differentiated positioning:In line with health trends, launch a "zero-calorie sugar" version, or add roselle and other health-preserving ingredients
2.Scene expansion:Cooperate with barbecue stalls and crayfish restaurants to launch "Spicy Relief Package"
3.Marketing strategy:Douyin live broadcast production process, emphasizing the "no additions" selling point
4.Season extension:In winter, a hot drink version can be developed, adding warming ingredients such as ginger juice.
6. Risk warning
• Regional taste differences need to be investigated in advance (for example, the south prefers sweetness, and the north prefers sourness)
• Competition will peak from August to September, so special formulas need to be stocked in advance
• Food safety license and other qualifications must be complete, especially mobile operations must pay attention to local management requirements
Current data shows that the sour plum soup category is on the rise, but with more entrants, product innovation and operational capabilities will become core competitiveness. It is recommended that entrepreneurs start by testing the waters on a small scale and gradually establish unique advantages.
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