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How about selling sour plum soup?

2026-01-12 15:20:34 gourmet food

How about selling sour plum soup? Hot topics and market analysis on the entire network in the past 10 days

Recently, as the high temperature continues in summer, heat-relieving drinks have become a hot consumption topic. Sour plum soup, as a traditional summer drink, has once again appeared on the hot search list on social platforms. This article combines the data of the entire network in the past 10 days to analyze the business opportunities of sour plum soup for you from the perspectives of market trends, consumer preferences, competitive product analysis, etc.

1. Network-wide popularity data statistics (last 10 days)

How about selling sour plum soup?

PlatformAmount of related topicssearch growth ratePopular keywords
Weibo128,000 items+68%Homemade sour plum soup, ancient recipe
Douyin320 million views+145%Teaching stall setting, iced sour plum soup
little red book46,000 notes+89%Low sugar version, healthy combination
Baidu IndexAverage daily search volume: 12,000+52%Franchise agent, wholesale channel

2. Portrait of consumer needs

According to e-commerce platform data:

  • Price sensitivity:15-25 yuan/500ml has the highest acceptance rate (accounting for 72%)
  • Taste preference:Traditional plum flavor (58%), innovative fruit flavor (32%)
  • Purchase scenario:Night market stalls (41%), takeout platforms (29%), convenience stores (18%)

3. Comparison of competing product business models

TypeRepresent the brandaverage priceDaily salesFeatures
chain storeThe plum blossoms are finished18-28 yuan200+cups/storeRefillable cups and topping services are available
mobile stallsole proprietor8-15 yuan80-150 cupsReady-to-sell, flexible location
prepackagedXinyuanzhai5-10 yuan/bottleE-commerce platform monthly sales of 100,000+Portable, long shelf life

4. Cost and profit analysis (taking mobile stalls as an example)

ProjectCostRemarks
Raw material cost1.2-1.8 yuan/cupBlack plum, hawthorn, tangerine peel, etc.
packaging cost0.5-1 yuan/cupCup lid + straw + sticker
Equipment investmentAbout 800 yuanInsulated buckets, carts, etc.
average daily profit300-600 yuanPrice: 12 yuan/cup

5. Business suggestions

1.Differentiated positioning:In line with health trends, launch a "zero-calorie sugar" version, or add roselle and other health-preserving ingredients

2.Scene expansion:Cooperate with barbecue stalls and crayfish restaurants to launch "Spicy Relief Package"

3.Marketing strategy:Douyin live broadcast production process, emphasizing the "no additions" selling point

4.Season extension:In winter, a hot drink version can be developed, adding warming ingredients such as ginger juice.

6. Risk warning

• Regional taste differences need to be investigated in advance (for example, the south prefers sweetness, and the north prefers sourness)

• Competition will peak from August to September, so special formulas need to be stocked in advance

• Food safety license and other qualifications must be complete, especially mobile operations must pay attention to local management requirements

Current data shows that the sour plum soup category is on the rise, but with more entrants, product innovation and operational capabilities will become core competitiveness. It is recommended that entrepreneurs start by testing the waters on a small scale and gradually establish unique advantages.

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